FvF is an international interview magazine that portrays people of diverse creative and cultural backgrounds in their homes and within their daily working environments. Our content aspires to present multifaceted personal perspectives that offer impressions of cities, various artistic industries and international urban living. By introducing real people from around the world with an honest and authentic approach, FvF attracts a global readership and remains borderless.
FvF Productions UG (haftungsbeschränkt)
Fon: +49 (0)30 278 794 90
AG Charlottenburg, HRB 138452
Managing Directors: Frederik Frede, Tim Seifert
The foundation of Freunde von Freunden is our online platform. FvF Publishing explores new and established channels of communication in order to introduce our unique content via innovative approaches. We create and produce content with a broad range of themes and topics in order to make FvF relevant, enduring and ever-evolving.
Our good friend Christian Boros provided us with the opportunity to work on a FvF hard cover coffee table book. This book features FvF’s highlights over a two year period. By utilising this classic & timeless printed format we moved beyond the digital, redefining the scope of FvF projects. Freunde von Freunden BERLIN was released in Fall 2011. For all book enquiries get in touch with Zsuzsanna Toth.
We are happy to call the iPad Magazine a member of the Freunde von Freunden family. The app offers our audiences another way to enjoy our interviews and the advantages of exclusive and offline content or optimised readability and bigger images. We are really excited and hope you are too! For anything (iPad) app releated get in touch with Torsten Bergler.
Our dynamic and talented team offer specialised skills and expertise derived from a diversity of backgrounds in the fields of design, arts and publishing. But it doesn’t stop there. We compliment our qualifications with a wealth of experience working alongside clients to develop and produce distinctive outcomes in the real world of branding. These specialised insights are the key to our growth, success and distinctive perspective.
For more information and details about our production capabilities, visit our FvF Productions website or get in touch with Tim Seifert.
We have worked with clients and brands that include: Nokia, Design Hotels, Mercedes Benz, departure.at, NEXT Berlin and Berlin Partner. Each client values our ability to conceptualise, develop and execute ideas beyond one-dimensional expression. Our projects result in meaningful experiences that provide enduring, powerful and far-reaching bespoke content marketing solutions and branding outcomes. For more information check FvF Productions and get in touch with Tim Seifert.
The FvF team consists of a group of friends that seek authenticity for our readers, friends, and of course, for ourselves. Our strengths lie in our awareness of contemporary culture and diversity of professional talents. As a group, we connect and engage with our expanding and trusted network of curious and inspirational individuals. Supported by an extensive network of contributors across 30 international cities, we aspire to present sensitive, intelligent and sophisticated content across a range of platforms.
Frederik Frede – Founder, Creative Direction and Strategy (Twitter, Tumblr, MoreSleep)
Tim Seifert – Founder, Sales and Business Development (Tumblr)
Torsten Bergler – Founder and Creative CTO (Twitter, Tumblr, MoreSleep)
Zsuzsanna Toth – Managing Editor, Public Relations, International Coordination (Twitter, Tumblr)
Amy Tuxworth – Video Producer
Isabel Parkes – Creative Concept und Planning
Rachael Watts – Editor (Tumblr)
Katleen Roggemann – Social Media Editor (Twitter, Tumblr, Pinterest)
Silvia Conde – Photo Editor (Instagram)
Ulrike Matt – Events Coordinator
How did you come up with the idea of Freunde von Freunden?
We had a design studio and agency called NoMoreSleep but were looking for an alternative to working for clients. Essentially, we wanted to do our own thing and showcase our abilities. We created everything from logo, branding to website development, design and overall strategic concept. We asked our friend Ailine Liefeld to take the pictures and began portraying our friends. This is also where the initial focus came from- as a lot of our friends are creatives, designers or artists.
When did you start?
We had the idea for FvF beginning of 2009 and went online in October 2009. In Summer 2010 we started with videos and a year later we spread our wings internationally and released interviews with friends and creatives from Sao Paulo to Copenhagen.
In November 2011 we published our first hard cover book which can be ordered here. In Spring 2013 we released the FvF iPad Magazine, to give our audience a mobile- and tablet-focused way to enjoy our content.
How do you choose the apartments you feature?
We never look for apartments but for people. The important thing for us is the person and we get surprised by how they live. In most cases we don’t know what to expect when we visit someone at home.
How do you select your guests?
We want to stay true to our focus and portrait Freunde von Freunden, friends of friends. From the beginning we literally worked with close friends and asked them if they want to recommend another friend. This is how we expanded our network and how we wish to continue. We are interested in people from different fields equally. Our focus is on individuals who are inspiring and have a passion. No matter if it‘s gardening, cooking or designing Spaceshuttles.
Can I contribute as writer or photographer?
We have an established team but are open to new collaborations. If you think you match the FvF spirit, you are welcome to send your portfolio (which shouldn‘t exceed 5 mb) to firstname.lastname@example.org. Please understand that feedback might take some time.
I don’t see advertising, why?
We don‘t believe in traditional banner advertising that detracts from the overall design and content of our website. We want to create value for our readers.
Are your portraits exclusive content produced only for FvF’s publishing purposes?
No, they are not. But we only provide other media outlets and magazines with text and pictures, when the context and aesthetic fits to our approach and guest and contributors agree to another publication. Feel free to contact us, when you are interested in our content and we’ll find an agreement.
How do you finance FvF?
With FvF Productions we use our skills for client productions in the fields of video, photography and editorial consultation.
We also work on content collaboration and partnerships when in keeping with our concept and provides value for our readers. We believe that brand involvement doesn‘t necessarily compromise the quality of a magazine.
What content management system do you use?
We use WordPress as content management system for freundevonfreunden.com and have developed our own theme which is designed to meet our specific needs.