About FvF
We are an international interview magazine that portrays people of diverse creative and cultural backgrounds in their homes or within their daily working environments. Our content aspires to present multifaceted personal perspectives including impressions of cities, various art scenes and international urban living. FvF wants to stay borderless and attract a global readership by introducing real characters with an honest approach.
FvF Productions UG (haftungsbeschränkt)
Mulackstr. 26
10119 Berlin
Germany
AG Charlottenburg, HRB 138452
Geschäftsführer: Frederik Frede, Tim Seifert
Also follow us here:
Facebook, Blog, Travel Blog, Twitter, Instagram, Vimeo, Soundcloud
FvF Publishing
The foundation of Freunde von Freunden is the online platform. With FvF Publishing we explore new and established channels of communication to introduce our original content best. We create and produce content with a broader range of themes and topics in order to make FvF relevant, ever evolving and timeless.
One of our great guests Christian Boros offered us the chance to work on a FvF coffee table book featuring some highlights of the last two years. This is an exciting step to present ourselves via a classic & timeless medium in spite of our digital heritage. Freunde von Freunden BERLIN has been released Fall 2011. For book inquiries get in touch with Sarah Weinknecht.
We’re excited to introduce you to our FvF iPad App coming out this Spring. We wanted to give you just another way to enjoy our interviews at home and discover some features you won’t find on our webpage. We’re excited, hope you’ll be too. For iPad App inquiries get in touch with Torsten Bergler.
FvF Productions
We root from the world of graphic design, arts and publishing. But we don’t stop there. We also like to show our skills by combining our experience and multifaceted background in the real world of brands and institutions. Developing concepts and producing ideas together with clients is our key learning on how to achieve the best results.
For more information and details about our production capabilities have a look at our website and get in touch with Tim Seifert.
Advertising
Brands like Nokia, Design Hotels, NEXT Berlin, and many more have already benefited from working with Freunde von Freunden. For more information, get in touch with Tim Seifert.
Press
For all press inquiries, please email Sarah.
Team
We are a close group of friends that seek to be real to our readership, friends and as well as to ourselves. Our strengths lay in everybody’s eclectic backgrounds – professionally or culturally. As a team we connect our networks and capabilities to inspire other people with our curious appetite. In other words we’re working with the hope to give creative quality a well-designed platform with unique insights.
Frederik Frede – Founder, Creative Direction and Strategy (Twitter, Tumblr, MoreSleep)
Tim Seifert – Founder, Sales and Business Development (Tumblr)
Torsten Bergler – Founder and Creative CTO (Twitter, Tumblr, MoreSleep)
Sarah Weinknecht – Managing Editor, Public Relations (Tumblr, Twitter)
Oliver Kann – Marketing and Product Management (Tumblr)
Antonia Märzhäuser – Editor (Twitter)
Hendrik Thul – Video
Representatives
Representative for United States and South America: Oliver Kann
Representative for Istanbul and London: Antonia Märzhäuser
General International Coordination: Sarah Weinknecht
Extensive list of all international contributors and local representatives is in the making…
FAQs
How did you come up with the idea of Freunde von Freunden?
We had a design studio and agency called NoMoreSleep but instead of always working for clients, we wanted to do our own thing. We wanted to create a nice use case where we can show all our abilities. So we did everything from logo, branding to website development, design and the strategic concept. We asked our friend Ailine Liefeld to take the pictures and began portraying basically our friends. That is also where the initial focus came from- a lot of our friends are creatives, designers or artists.
When did you start?
We had the idea for FvF beginning of 2009 and went online in October 2009. In Summer 2010 we started with videos and a year later we went international and release interviews with friends and creatives from Sao Paulo to Copenhagen.
In November 2011 we published our first book which can be ordered here. Soon the iPad App will be released.
How do you choose the apartments you feature?
We never look for apartments but for people. The important thing for us is the person and we get surprised by how they live. We almost never know what to expect when we visit someone at home.
How do you select your guests?
We want to stay true to our focus and portrait Freunde von Freunden, friends of friends. We started out with literally close friends and asked them if they want to recommend another friend. This is how we expanded our network. But even if we started out with designers, artists and photographers we are equally interested in people from different fields who are inspiring and have a passion. No matter if it‘s gardening, cooking or designing Spaceshuttles.
Can I contribute as writer or photographer?
We have a team sat up, but are open to new collaborations. If you think you match the FvF spirit, you can send your portfolio (which shouldn‘t exceed 5 mb) to sarah@freundevonfreunden.com Please understand that feedback might take some time.
I don’t see advertising, why?
We don‘t believe in classic „advertisement“ that ruins the design of a website. We want to create value for our readers.
How do you finance FvF?
With FvF Productions we use our skills for client productions in the fields of video, photography and editorial consultation.
We also do content collaboration and partnerships when it stays true to our concept and has a value for our readers. We believe that brand involvement doen‘t neccessarily compromise the quality of a magazine.
More Info:
Wallpaper: “Book: Freunde von Freunden”
Inventory Magazine: “Freunde von Freunden”
Cicero: “Improvisation des guten Geschmacks”
ZEIT Online: “So wohnt das Netzwerk”
ZEIT Magazin: “Heiter bis glücklich: Freunde von Freunden Buch”