Having grown up in a Swedish musically-gifted family, it was only obvious that Eric Wahlforss would continue this tradition. His mother, who conducted a church choir, provided little Eric with his very first music contact. Impressed by the sacral sounds of the organ, this particular fascination became a constant in his life. The very possession of an old Atari computer motivated Eric at the age of 10 to learn how to modify and program simple computer games – a lore that essentially layed the foundation to the co-founding of his now successful and Berlin based start-up Soundcloud.
This video portrait launches our future collaboration with Bloomberg TV. Head over to the Bloomberg TV website and see a special edit of the portrait, giving more insights into the business of Soundcloud and Eric’s take on entrepreneurship here.