USM - Friends of Friends / Freunde von Freunden (FvF) https://www.freundevonfreunden.com/collab/usm/ Wed, 10 Dec 2025 13:21:49 +0000 en-US hourly 1 USM – Following a product journey from manufactory to home delivery https://www.freundevonfreunden.com/work/usm-journey-of-a-product/ Thu, 07 Jan 2021 16:49:49 +0000 http://beta.friendsoffriends.com/?post_type=production&p=825 Friends of Friends was tasked with producing a video documenting the production process of a USM Shelf, from the initial purchase and manufacturing process in USM’s Swiss headquarters right up to it being delivered and assembled in an apartment. The video was created in order to give viewers deep insights into the unique processes behind

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]]> Daniel Hug, director of Art Cologne, on the Cologne art scene and the Germans’ passion for collecting https://www.freundevonfreunden.com/art/daniel-hug-director-of-art-cologne-on-the-cologne-art-scene-and-the-germans-passion-for-collecting/ https://www.freundevonfreunden.com/art/daniel-hug-director-of-art-cologne-on-the-cologne-art-scene-and-the-germans-passion-for-collecting/#respond Thu, 23 Mar 2017 05:31:22 +0000 http://localhost:8888/friendsoffriends-migration/2017/03/23/daniel-hug-director-of-art-cologne-on-the-cologne-art-scene-and-the-germans-passion-for-collecting/ Daniel Hug is restless. Homeless. He’d be the first to suggest that of himself. The American with Swiss roots has moved at least seventeen times in his life, though exactly how many times he couldn’t say for sure. He grew up in Zurich. After his parents divorced, he moved to the United States with his

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]]> https://www.freundevonfreunden.com/art/daniel-hug-director-of-art-cologne-on-the-cologne-art-scene-and-the-germans-passion-for-collecting/feed/ 0 Capturing the Essence of the Individual https://www.freundevonfreunden.com/stories/capturing-the-essence-of-the-individual/ https://www.freundevonfreunden.com/stories/capturing-the-essence-of-the-individual/#respond Sat, 04 Feb 2017 01:21:18 +0000 http://localhost:8888/friendsoffriends-migration/2017/02/04/capturing-the-essence-of-the-individual/ When it comes to snapshots, the highest compliment we can give to the snapper is, “You’ve really captured her.” What has been captured, exactly? Not the likeness of image, we take it for granted that the camera will do this, but the likeness of personality. This seems to us to be a somewhat magical process;

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]]> https://www.freundevonfreunden.com/stories/capturing-the-essence-of-the-individual/feed/ 0 The USM Anniversary Initiative https://www.freundevonfreunden.com/features/the-usm-anniversary-initiative/ https://www.freundevonfreunden.com/features/the-usm-anniversary-initiative/#respond Fri, 05 Feb 2010 14:15:54 +0000 http://localhost:8888/friendsoffriends-migration/2010/02/05/the-usm-anniversary-initiative/ As the classic Haller Storage System marked its 50th anniversary of design history, Swiss furniture brand USM invited design students worldwide to explore the concept of modularity – an admittedly characteristic feature of the company. Under the umbrella of interchangeable combinations, young creatives produced an array of artwork and interpretations. To celebrate the results of

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