From a chaotic student project an aspiring design label emerged. With the sole goal of creating enduring and timeless products, ‘A Kind of Guise‘ (AKOG) was founded in 2009 in Germany’s Southern centre by couple, Yasar Ceviker and Susi Streich. After bags came shirts, then belts and knitted pullovers, eventually leading to an entire fashion label. The designs are strongly mirrored and inspired by international journeys and diverse cultural influences. Nowadays, AKOG products are being sold in over 50 stores worldwide. In Fall 2012, Yasar and Susi opened their first store in Schwabing, displaying their own collections alongside selected pieces by other labels.
When the urge to leave behind the exhausting world of fashion arises, this active pair like to take walks with their Douge de Bordeaux Whilma or drive to the mountains to hit the slopes with their snowboards. Staying true to the self and retaining independence are Yasar and Susi’s mottos in life. Today they continue to uphold these values professionally and personally and live happily in a two-room apartment in the quiet and comfortable area of Neuhausen in Munich.
We stopped by for a visit and took some time out in their kitchen – the heart of their flat – to hear Yasar and Susi narrate the beginnings of their designer careers, the history behind their collections, and what they would do with ten million euros.
