Freunde von Freunden

A joint initiative of MINI and Freunde von Freunden, the event series and platform The Sooner Now fosters collective imaginations of urban futures.

Together with Siemens, we explore the culinary world through the lens of emerging chefs as well as current design philosophies and urban living trends with award-winning architects and interior designers.

In collaboration with German fashion label Closed, we portray international creative tastemakers from their and our networks.

In partnership with Aesop, we explored two of the brand's signature stores and how their locations and designs are conceived with the same care and precision as their product formulas.